Since 2013, PKO Bank Polski has been implementing its own program "PKO Bank Polski Run together", which popularizes running, a healthy and active lifestyle and combines them with the idea of charity. The bank supports the largest running events throughout Poland. To promote this action, visual communication in social media was created. The visual idea is based on a distance measure, the basic value defining the activity of running. The project was created as part of the activities of the creative team of the Whites agency.
